CougarHorse & 5733 – piedmont ave’s cool factor soars

A couple additions to Piedmont Avenue have me thinking that this little stretch of Oaktown has gotten way cooler…

The first is the funky little vintage & artisan clothing store CougarHorse. The name alone gives insight into what you can expect to find here… items that are interesting, beautiful, and even hilarious.

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A tiny storefront, barely visible from street (I only noticed it because it’s close to the cemetery I like to walk in), makes way to a tiny shop consisting of three even tinier rooms. Despite its limited size, however, a ton of style is packed in by its owners – brother sister duo Dana & Reed. Oakland natives, in fact their family goes back 4 generations in Oaktown, it seemed the logical place to set up shop.

trucker caps, cougarhorse oakland

Brother Reed is the artist in the family… self-taught, he finds his inspiration in the daily experiences he takes in. All the designs are his and there’s a collection of custom hand-dyed and screen-printed T’s prominently displayed amidst all the other eclectic offerings… vintage shoes and scarves, interesting accessories, wonderful jewelry (both new and old), and a crazy cool record collection, all at really reasonable prices.

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Everything is displayed in creative and artful ways… items pour out of old suitcases… or drape from ladders… or are framed by funky cowboy paintings. It’s like a supercool garage sale where every single thing is a real treasure.

hipster clothing, plaid shirts, cougarhorse oakland

I asked how they source their vintage finds… Here’s what they had to say:

The vintage pieces are a labor of love. We really enjoy the hunt – taking a day and driving to out of the way places in search of treasures is fantastic. Saturday morning estate sales are tons of fun too. Honestly, we do not have the time to be fully in the vintage game, like the ladies at Mercy Vintage (also on Piedmont Avenue)… they are fantastic curators. The artwork and vintage is just another small piece of what is inspiring to us and something we want to share with others.

Guess I’ll have to do another post on Mercy Vintage!

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Next up is 5733… You know ‘em right? Street artist Eddie Colla‘s clothing company – they make just about the coolest T-shirts around. And they’re made right here in Oaktown with eco-ink, no sweatshop labor, and a tag-line you gotta love… “We hope our clothing makes you look good, feel good, get laid… Whatever makes you happy.”

5733 is opening a new retail store and gallery space on Piedmont Ave and the Grand Opening is this Saturday May 1st.  Here’s their plug…

To celebrate our new opening, and as a way to say thanks to all of our supporters, 5733 will be giving away a brand-new, event-exclusive colorway of a new t-shirt in addition to various prints, posters, and stickers to the first fifty guests, additionally, all apparel will be marked down 25% for our grand opening.

Hear that? First fifty guests get a FREE t-shirt. Better get there early!

5733 Apparel and Art – Grand Opening
May 1st – International Worker’s Day
4125 Piedmont Ave, Oakland CA.
Store opens at noon, party begins at 7PM.
Beats by Tibbs and Lankston
Food and drink compliments of Chez Simone and friends

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photo courtesy of 5733

One thought on “CougarHorse & 5733 – piedmont ave’s cool factor soars

  1. rattlebox333

    [Meg:] I saw some stuff in here, now are you gonna give it to us?

    [Jack:] Ah, Meg, don’t be rude

    [Meg:] Why not?

    [Jack:]
    They might need it.
    And if you don’t want it, we’ll take it
    And if you don’t wanna give it to us,
    We’ll keep walking by
    We’ll keep going we’re not tired
    But, got plenty of places to go
    Lots of homes we ain’t been to yet
    The west side
    The south-west side
    Middle east
    Rich house
    Dog house
    Outhouse
    Old folks’ house
    House for unwed mothers
    Halfway homes
    Catacombs
    Twilight Zones
    Looking for Technic’s turntables to gramophones
    So take a last lick of your ice-cream cones
    And lock up what you still wanna own
    But please be kind
    And don’t rewind

    All of your pretty
    Your pretty little Rags & Bones

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