The Book Zoo ~ weird & wonderful

Next installment in our series of independent bookstores is Book Zoo.  Not exactly the antithesis of our starting point Walden Pond Books (the owners actually worked there before opening up their own shop), it is, however, the smallest bookstore I’ll be covering.  So from largest to smallest, we bookend our collection… we’ll fill in the rest of the shelf over the next week or so.

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Book Zoo is a rare breed of bookstore.  I was going to say “dying” breed, but I didn’t want to start off on a dour note, because this is truly something to cherish rather than mourn.  These guys are old-school.  Really old-school.  They don’t even have a cash register… instead using a secret compartment in a hollowed out book as their cash stash.  It’s incredible.

Book Zoo, Erik Lyngen

What’s more incredible is their uniquely curated collection of books. Limited by their small store, they don’t try to be everything to everyone, and they don’t carry books that are easily found elsewhere.  In fact, owner Erik Lyngen has an almost disdain for the commonly popular.  And as one who fails to understand the mass-appeal of much current pop-culture (e.g. – American Idol), I completely get where he’s coming from.

Book Zoo sells almost exclusively used books, about 95%; the other 5% are remainders.  They buy their books from the local community and are highly selective about what they’ll take.  You’ll find this is the case with most used bookstores these days (other than places like Half Price Books in Berkeley who’ll take your whole load, but give you pennies on the dollar).  They have to maintain inventories that they think will move, or that will at least be uniquely interesting.

When I asked Erik specifically what type of stuff he was looking for, he said, “the juicy stuff.” I asked what that meant, and he said, “you know how people are constantly cycling through books, clearing off their shelves to make way for new ones, but no matter how many garage sales they have, or how many used book stores they sell to, there’s one corner of the bookcase that they just can’t part with.  That’s the stuff we want.” The unusual, the eclectic, often radical, and weirdly unconventional… drugs, sex, occult, philosophy, poetry, sci-fi pulp.  You get the idea.

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flag with peace symbol, radical politics

You can see this from just a quick glimpse at their storefront.  While others typically host the current top sellers, Book Zoo features titles like The Ballet Lover’s Companion, Ecology of Fear, Visions ~ A History of the East Bay African American Community, Female Desires, Fighting for G.O.D. (Gold, Oil, & Drugs), and Cuntionary (you’ll have to go see for yourself what that one’s all about).

I asked about the challenges of competing with the likes of Amazon or Borders, but these guys aren’t competing in that arena at all. They’ve really carved out their own niche, creating a one of a kind experience that can’t be replicated online, or in a homogenous chain.  This is not the bookstore you come to with a book in mind, expecting to find it, or counting on them to order it for you.  No.  You come to Book Zoo to browse.  To explore.  To find something unexpected. For example, there’s a small rack of poetry books & pamphlets near the front door, including handmade books by the likes of  Greying Ghost Press who “seek to reassure the reading public that printed matter won’t vanish.”

Book Zoo Oakland

This falls in line with Erik’s philosophy as well. He’s not worried about the future of reading printed books. He offers this brief exercise… Imagine you could create your own dream community Main Street. What would you have? Among other things (grocery store, cafe, post office, etc.) you would undoubtedly have a bookstore, wouldn’t you? I would.

Independent Bookstores oakland

book zoo oakland, eric Lyngen

Erik and partner Nick Raymond have created a warm & comfortable spot at 6395 Telegraph Ave. near the intersection of Alcatraz. It’s a tough location, being more car-friendly than pedestrian-oriented, but they’ve established Book Zoo as a destination in itself. Unusual art, posters, and artifacts decorate the walls, comfortable chairs & couches beckon visitors to sit and stay awhile, and a nice children’s section in the back welcomes kids too. They might even get to meet Ramona, Erik’s daughter and spunky helper on-hand (pictured above).

Their hours are limited… signs and website playfully say “By Appointment and or Chance.” Some may find this frustrating, but the truth is they simply don’t have the luxury to be open all the time,  both owners having other jobs to make ends meet.  The store is a real labor of love, and while friends pitch in to cover shifts, Erik admits they are chronically understaffed. You’ll mostly find them open Tuesday – Friday Evenings and most weekends. They also host frequent events, typically featuring live music. Check out their schedule here, as well as Erik’s photos of events and collection of customer portraits.

Go visit Book Zoo, and support your local independent booksellers!

Walden Pond Books – Oakland’s Oldest Bookstore

I’m starting with Walden Pond Books because they’re the oldest and, I believe with the Barnes & Noble now gone (see Friday’s post), also the largest independent bookstore in Oakland.

Let’s begin…

in·de·pend·ent [in-di-pen-duhnt] –adj

1.  not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself: an independent thinker.
2.  not subject to another’s authority or jurisdiction; autonomous; free: an independent businessperson.

chain [cheyn] –n

1.  a series of objects connected one after the other…
2.  often, chains, something that binds or restrains…

These definitions, mounted on a homespun poster decorated in multi-colored magic markers, announce your arrival at Walden Pond Books, an Oakland family owned and operated bookstore since 1973.  That’s 37 years people!  Pretty impressive, especially in the age of Amazon and national chains like Barnes & Borders.  They must be doing something right…

grand lake bookstore, oakland independent bookstores

Located at 3316 Grand Avenue, the store certainly benefits from the pedestrian-oriented neighborhood, a stone’s throw from the Grand Lake Theater and the Saturday Farmers’ Market.  But it’s more than just location that has kept this store alive.  Walden Pond’s got personality, in exactly the fashion you’d expect from your local community bookstore.

You’re first greeted by the bins of cheap books seemingly spilling out of the store onto the sidewalk… hardcovers and paperbacks all priced between $1 – 3, and if you buy any three,  you get one free.  Talk about a bargain! These are great to peruse while you’re killing time waiting for your movie… I did exactly this awhile back and came across a book on just the subject I was interested in at the time, for a single dollar.  It would have cost me ten times that on Amazon, even used.

cheap books, walden pond books

independent vs. chain, independent book stores

As you enter the store, you’re introduced to their progressive (and leftist) leanings, broadcast through posters & fliers filling the windows surrounding the entryway… statistics about life expectancy discrepancies between affluent whites in Oakland vs. poorer blacks in West Oakland… a United States flag with a peace symbol replacing the 50 stars…  calls for activism and accountability within the community… and then their “Declaration of Independents.”  This is so fantastic, I have to repeat it in full here (boldface added by me):

Declaration of Independents

As cities, towns , and neighborhoods deal with the changing landscape of their local business community, we, the independent booksellers of California, reaffirm our commitment to our communities.

Independent bookstores value our place in the community, as well as our ongoing connections within it.  We’d like to offer some other defining thoughts about independent bookstores.

Independent booksellers talk with our customers directly and enjoy fulfilling – even exceeding – their expectations, whether it’s recommending a great book we’ve just read, or helping you discover new or little-known authors or publishers.

Independent bookstores have an onsite owner – we’re right there answering questions and making decisions, rather than relying on a corporate office thousands of miles away.

Independent booksellers are leaders in the fight against censorship and other threats to freedom of expression.

Independent bookstores reflect the character of our communities.  We support local causes.  We participate in and fund community activities.  We patronize other local businesses and keep our money in the community.

And this really is the crux of the buy local movement… making personal choices based upon criteria less tangible, but no less relevant, than simply the cheapest price.  And it’s part of what keeps stores like Walden Pond viable.  Value beyond price point.

The store is family run, by father and son. Marshall Curatolo opened it in 1973 on Grand Avenue and 2 locations later, all within half a block of each other, has grown the business from just himself to 10 employees. His son Paul joined ship when he was just 7 years old, helping dad to help make signs and shelve books. Now manager of Walden Pond after 35 years, Paul says, “This creates a very unique and treasured entity, with a history, that is tied to the ebbs and flows of this community. We know you, we remember you, we care about you. We are here for you, to keep literature ALIVE and bring good books to future generations. Not just to make $$$.”

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Walden Pond Books, oakland bookstores

I asked about the challenges in today’s economic marketplace, fighting for dollars seemingly destined for the big boys, who simply can’t be beat on price.  Walden Pond’s answer is to maintain “impeccable customer service, offer timely special ordering, and have a great/knowledgeable staff.  Also the emphasis on handselling, putting the right book in your hand.”  A book in the hand is worth two whizzing through cyberspace!

And this strategy clearly pays off.  Rated just under 5 stars on Yelp, customers consistently praise the store for its laid back vibe & super knowledgable staff, who can help you find what you’re looking for amidst their comprehensive new & used library, or at the very least, order it with a one day turnaround.

western religion, mark twain

oakland independent bookstores

I asked how they differentiate themselves and Paul said, “We excel at many genres , both new and used.  Our Literature/Fiction sections, new and used Mysteries and Science Fiction, great sale books, wonderful greeting card selection, a stellar children’s selection, excellent Minority Studies and History sections are some of our mainstays.”  And a relatively recent addition is their Rare Book Room, curated by Bob Fisher, also known for his sci-fi knowledge, among other genres.

mystery books, east bay independent bookstores

used children's books, east bay independent bookstores

Walden Pond Books, independent bookstore

So I’m going to be repeating this mantra for the next week or so. Get used to it. Embrace it. Act on it. “Support your local independent bookseller!”

It’s not just good for them, it’s good for the community, which means it’s good for you too. Did you know that money spent at locally owned business gets used/circulated more than seven (7) times within the city? Paul explains, “For every dollar spent at our store, at least $7 of aggregate commerce ‘happens’ in Oakland. When you shop at chains and Amazon, most of the money leave the community. It’s that simple.”

So go on… check out Walden Pond Books. There’s no time like the present and this is a wonderful store with a rich history in Oakland. Plus Father’s Day is just around the corner…

Maker Faire in pics…

What can I say? It was an extravaganza… a cornucopia… a bonanza!!! So much to see, and so little time. I’m at a loss for words to describe all of the incredibly ingenious and fantastically ridiculous things we saw yesterday… so I’ll just share a few pics. Hope you enjoy!

Back to bookstores tomorrow…

maker faire 2010, albert einstein, secret to creativity

Maker Faire, reconstructed device

robot, maker faire

sewing patterns, steam music

coke & mentos powered vehicle

legos, maker faire

vanity van at maker faire

Maker Faire, bicycle power, bicycle drawn carriage

Maker Faire, piano box

solar powered device station, solar station for recharge

daytime telescope, telescope kit

kite cameras, aerial photography, kite photography

beaming up cows, Glow in the dark UFOs

fiesta hall

remote controlled shark

lifesize mousetrap

little strong man

Maker Faire 2010, robotic Gamelan orchestra

The Demise of Oakland’s Barnes & Noble…

So many of you already know that a few months ago, the only nationwide “chain” retailer of books located in Oakland, and the largest bookstore in our city limits, closed up shop. The Barnes & Noble at Jack London Square closed on January 31st due to declining sales… part of the company’s plan to close underperforming stores around the country.

This can be viewed in a number of ways… Certainly disappointing to many Jack London residents who no longer have this resource within walking distance, and disappointing from a financial perspective in that revenue is being taken away from our city. This store was a powerful magnet for shoppers in an area largely plagued by poor development.

But current plans are already underway to re-develop Jack London Square the way it should have been done from the get-go, and some view the closing as a real opportunity to bring other goods & services to the area that are more desperately needed. For example, despite large complexes of residential condos in the area, there is no local grocery store. (Jack London Square Growing Pains by Lisa Cartolano)  There are rumors that Trader Joe’s, which has already expanded Oakland operations, adding two new stores on College and Lakeshore Avenues in the last year, may set up shop here too.

But I digress… what I want to talk about are the bookstores.

In an article discussing the closure of the Jack London Barnes & Noble, a local columnist asks:

“What does it say about a major metropolis with more than 400,000 residents when our only major bookstore pulls up stakes and leaves?

Oakland can’t support even one of the big two chain bookstores? No Barnes or Borders? What’s up with that?

Do we not read and buy books?

What if you want to buy a book that’s not in one of the independent bookstores and you don’t have the leisure of waiting for the item to arrive in the mail from Amazon? Maybe you wanted to pick up a last-minute birthday gift and get it wrapped on the fly. Now, you have to schlep to Emeryville and deal with the parking hassles.” (Drummond: Mourning the death of an old friend)

I disagree with her. Perhaps this store failed because it was in a poor location to begin with… Jack London has never been magnet for shopping the way that Bay Street has become… there simply were few other retailers there.  Or perhaps Oakland residents prefer to shop locally, keeping their dollars not only in their city, but in their neighborhood no less.  The shop down the street has more character & charm than the chain store, but can still turn your book order around in a day if they don’t have what you need in stock.  You don’t have to go to Emeryville or turn to Amazon for fast service…

We are now a city of exclusively independent bookstores, and that’s a pretty incredible thingMany wonderful quirky local bookstores remain in Oakland, continuing to survive despite the rise (and fall) of the Borders and Barnes & Nobles, and of course, the empire of Amazon.

In the next couple weeks I’ll be featuring many of our best indie-bookstores, and they’ve all got their own fascinating stories to tell… I hope you’ll stay tuned.

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